Inadequate Social Change of Booker T. Washington Essay -- African Amer

There has been a lot of discussion over Booker T. Washington and the adequacy of his work at Tuskegee Institute. Some accept that he was a pioneer for dark training in whenever few had the chance. Others accept that his adjustment to the white perfect of what a person of color ought to be blocked his capacity to make genuine social change for his race. In his personal history, Up From Slavery, Washington maps out his life from its unassuming beginnings as a slave up through the accomplishment of his school, Tuskegee Institute. He rushes to drop names of the significant white specialists and unmistakable residents to guarantee their help for his school. Nonetheless, he rushes to push his understudies to be profitable individuals from their general public. Through closer assessment, would washington be able to's actual perspectives radiate through? Did he win triumphs for his race through carrying on honestly of white society or did he surrender to their requests in quest for his own b rilliance and deliverer status? Maybe nobody will ever recognize what was really in his heart, however his open activities didn't affect serious, complete, enduring social disclosures for his African American siblings. In his Tuskegee school, he advanced the estimation of work and difficult work. The understudies manufactured each expanding on the grounds and invested wholeheartedly in their work. They figured out how to peruse and compose and numerous other modern aptitudes while working around the grounds. Washington expressed in his life account, My arrangement was to have them, while playing out this administration, showed the most recent and best strategies for work, with the goal that the school would get the advantage of their efforts, however the understudies themselves would be instructed to see not just utility of labor, but excellence and nobility (Washington 103). Washington limited t... ...ar that his goals may have been acceptable however his execution came out frail as he permitted himself to get overwhelmed by wants for force and acknowledgment. At long last, he got referred to in history as an Uncle Tom figure and incapable to make any enduring change. Be that as it may, maybe, his disappointment was basic to the advancement of the 1960's Civil Rights Movement. Pioneers of that time saw his shortcomings and this time they would not commit similar errors. They learned through Booker T. Washington's experience that playing by the white man's standards and climbing the stepping stool of their framework would not give them the opportunity they looked for. Washington gave the experience expected to permit pioneers that tailed him to be effective in their battle for opportunity. Works Cited Washington, Booker. Up From Slavery: The Autobiography Of Booker T. Washington: Aun Autobiography. Fortification, 2001.

A Way Of Life essays

A Way Of Life papers A lifestyle. Many individuals utilize this articulation as an approach to discuss their means and how they see their regular day to day existence. What they neglect to perceive, be that as it may, is the way that their method of living is associated in an a lot more extensive classification than they might suspect. Anthropologists study these classes expansive, tight, present, and past to attempt to discover what precisely a lifestyle was for singular societies. By examining these societies Anthropologists attempt to conclude various techniques for endurance. They have additionally found a couple of significant social organizations that all societies have a typical bond together. These social organizations are the reason for which culture is established. All together for a culture to get particular from different societies it needs to apply various standards and change around these organizations. Anthropologists utilize these social institutional changes to comprehend the improvement of a culture and their method of being. They inquire about these procedures through hands on work for the most part. By utilizing hands on work as a methods for look into they can straightforwardly watch, meeting, overview, and afterward dissect the circumstance. This gives them the benefit of witnessing firsthand what occurs inside a culture. Hands on work and the examination of the hands on work will be the premise on which this paper will research the social foundation of means and financial aspects among a subgroup of our way of life. One of the characterizing parts of culture is resource. Through resource you can discover how a culture has endure or what they fouled up that made them become terminated. This depends on the way that a gathering needs to adjust to their condition for the essential components expected to endure. These essential components are: food, sanctuary, innovation, and (garments are important in certain conditions). How a gathering uses their condition places them into one of the four classifications of resource styles. These four realized classifications are: chasing and assembling, fish... <!

Classical Literature Essay Example | Topics and Well Written Essays - 750 words

Traditional Literature - Essay Example This is the thing that will be dissertated in the accompanying. Beginning is the primary Bible section of the main part in the Book of Genesis, and it contains the principal expressions of the Bible. Two unmistakable accounts of the making of humankind specifically are given in Genesis, and these are: Genesis 1:27-30 So God made man in his own picture; male and female he made them. God favored them and said to them, 'Be productive and increment, fill the earth and stifle it, rule over the fish in the ocean, the winged creatures of paradise, and each living thing that moves upon the earth'. God additionally stated, 'I give all of you plants that bear seed wherever on the earth, and each tree proving to be fruitful which yields seed: they will be yours for food'; and Genesis 2: 7-8 Then the Lord God framed a man from the residue of the ground and inhaled into his noses the breath of life. Subsequently the man turned into a living animal'. Without question the narratives of Genesis are the most critical type of history in this respects, in any case albeit a portion of the occasions that are portrayed re predictable with other chronicled records, there are numerous others - especially those before the hour of Saul and David - which can't be tried for exactness, and along these lines are considered by numerous individuals to have been molded to mirror certain people's strict and political objectives. The history incorporates sensational records of oppression, escape, outcast, penance, and worldwide pulverization by an extraordinary flood. It recounts a maker God who looks out for his kin, tests his kin, and guarantees them incredible things in the event that they respect his instructions. As any extraordinary story should, the history has its reprobates and it has saints. (123). At that point there is the Epic of Gilgamesh, which is considered by some similar to the most seasoned composed story on Earth, and which was initially composed on 12 mud tablets in cuneiform content. It is about the experiences of the chronicled King of Uruk (somewhere close to 2750 and 2500 BCE). (79). The Epic of Gilgamesh is an epic sonnet from Babylonia, one which incorporates a progression of Sumerian legends and sonnets about the fanciful saint lord Gilgamesh, who was believed to be a leader of the third thousand years BC, and these legends and sonnets were then assembled into a more drawn out Akkadian sonnet long subsequently, with the most complete form surviving today pushed on twelve earth tablets in the library assortment of the seventh century BC Assyrian ruler Ashurbanipal (101). With respect to the likenesses and contrasts between the tales of Genesis and the Epic of Gilgamesh, there are huge numbers of both, and these must be taken into genuine thought. One of the most significant similitudes between the two is concerning the reality of how they are both encircled around their own pioneers; Genesis to God and the Epic of Gilgamesh to the King of Uruk. Each fundamentally portrays the activities and activities of their alleged pioneer, and also recounts the considered manifestations and works that occurred during their own depicted times. Another significant comparability between the two I

How to Come Up with a Brand Name that Tells a Story

Fundamentally, stories are about connection. They offer universals for everyone to relate to, and they establish common experiences between people. In business, storytelling can be a powerful tool, especially when it comes to branding. But, what if we told you that you can also use your brand name to tell a story? Applying stories to your business name may seem impossible. Most brand names are only one or two words. How can a story fit inside that? Related: The 7 key elements of brand identity design + 10 corporate identity examples Story-driven names use metaphors and references, like Nike and Amazon. Nike is the Greek goddess of victory. Amazon refers to the largest forest on earth. From these metaphorical names, we can tease out intriguing stories. Nike's story leads us on a journey of achievement and victory—powerful associations for an athletic wear brand. Amazon's metaphor speaks to discovery and the endless, nourishing variety found in the rainforest. Story-driven names are intriguing. They draw people in. They also have the added bonus of setting up an association between your brand and an established story. Every story provides a foundation of connection and values. Here are some great examples of brand names that tell a story. Robinhood We're all familiar with the tale of the heroic bandit Robin Hood, who stole from the rich to give to the poor. There have been countless adaptations of this story, which focuses on the values of helping others and fairly redistributing wealth. One company has had great success by taking on this story as a business name. Robinhood is a financial services company that started out as an app which allowed people to invest in public stock without having to pay commission fees. When you visit its website, the first thing you see is a tagline: "Investing. Now for the Rest of Us." This solidifies its connection to the values of the Robin Hood story, because it aims to make investing less exclusive and more accessible to the average person. By using the well-known story, Robinhood sets itself up as a fair platform and something of a hero in the realm of finance. Sunlight Sunlight is a startup with a captivating metaphor behind its name. According to its website, "Sunlight helps companies grow a highly engaging learning culture by facilitating their team's access to any course, book or event in the world." This idea of growth is what inspired their name. We inquired directly about their name, and they responded back on Twitter: "We believe every living thing depends on the sun for growth... in the same manner, we believe every human being requires knowledge for growth and self-realization. We want to help companies and people grow #WithSunlight." The name is inspired by the way plants use light from the sun to grow via the process of photosynthesis. It's a name that focuses on cycles, connections, and the story of life itself. By using a subtle story, Sunlight intrigues and gets audiences to ask questions before they know much about the business itself. This kind of interaction is one of the great benefits of a strong story-driven name. Project Gutenberg Project Gutenberg is a resource where people can find free ebooks online. It's a volunteer effort to digitize archives and provide people with free access to this content. The name works perfectly for this revolutionary non-profit. It's inspired by one of the most influential inventions in human history: the Gutenberg printing press. Without the printing press, humans likely wouldn't have experienced the Reformation, the Enlightenment, the Industrial Revolution, and other key periods of cultural revolution. It empowered people to print bibles in their own languages, increasing literacy and free thought. Essentially, the printing press increased access to the written word, just like Project Gutenberg does. This name uses a pivotal point in human history to highlight the importance and value of what Project Gutenberg does. The ability to connect to values and important historical events is another notable benefit of a story-driven name. Key takeaways Story-driven business names help you express a world of information in just a few words. If you can align your brand with the right story, you can capture strong ideas, emotions, imagery and memories. This establishes a strong point of connection between your brand and your audience, which can give you an advantage in the business world. Harness the power of storytelling by coming up with a few of your own name ideas. The best way to do this is to use a proven approach to naming and distill your ideas down to the basics. Make a list of everything you want your business to capture. From there, start thinking of stories that align with your business values, goals and benefits. Picking an intriguing story as the foundation of your brand can set you up for success, because it establishes an emotion that resonates with your audience. What are some of your favorite stories, and how can you use them to push your brand forward? Extra credit: Learn more about the 10 assets you need to effectively manage your brand online in our free ebook.

Greek Myths and Legends Free Essay Example, 2750 words

The Greek society was patriarchal in nature and this was reflected in their culture and language. The society of the gods was governed and guided by a clearly patriarchal pecking order. The Greek god s society is called a Pantheon and consists of Protogenoi, the Titan, the children of Kronos and the Olympian gods, the spirits and sea-gods. The Protogenoi are the original/primordial gods from whom all other gods originated and are a family. Zeus, a male god is the father of all the gods and the head of the family. His wife Hera is female and the mother of all the gods and the living. There are also other created god such as the Khaos (god off the air), Nyx (god of the night) and Eris (god of strife). The most commonly worshiped gods were the Olympians followed by followed by gods that related to occupation and craft, as they were needed for success in daily life. These gods were patrons to things that related to their gender. Zeus is the father of all the gods but he himself also had a father called Cronos/Kronos who had wanted to swallow him up according to Hesiod. We will write a custom essay sample on Greek Myths and Legends or any topic specifically for you Only $17.96 $11.86/page The feminine is associated with life, nurture and love. This is derived from the Greek understanding of the character and essence of the male and female gender and is reflected in the way their gods are described. The Greeks believed that their language originated with the gods and was therefore superior in nature. They believed that the gods spoke in Greek but were also able to communicate in any language they wished since they were gods. The gods spoke just like the ordinary human both to themselves and to their human subjects.

Troy and Trojan War - 850 Words

Troy and Trojan War: Final Topic 2 Helen: What is beauty? Some may say Helen is and was the definition of beauty. Can beauty be born or be simply made by the Gods. Beauty in this epic tale in The Iliad had the power to make any man do anything, Helen being a famous female character in this ancient time made the power of beauty strike. In this period of time walked many strong warriors, many famous warriors. But they all seemed to let Helen has the power. When being this beautiful I believe it came with a big price. She was blamed for the war. She was called the innocent, the guilty, the dangerous, the sinful, the irresponsible, and the woman who â€Å"launched a thousand ships†. She was blamed because these men were fools to her beauty. A woman’s beauty can’t possibly be the cause for all this death and destruction. But in the epic tale of The Iliad, these men made Helen the most powerful one of them all. Some say she was the reasoning for all many innocent men who died, but why? Her beauty. Hel en of Sparta was the cause of the whole war between the Trojans and the Achillians, which lasted for ten years. She was mortal and immortal, he father was told as being Zeus and her mother was the Leda, the beautiful queen of Sparta. Her mother was a swan so when having Helen she was in an egg. As she grew older all Helen’s suitors came from all over Greece, one of the men were Menelaus who she married. But during an absence of Menelaus, Helen was taken from Sparta byShow MoreRelatedTrojan War and Troy819 Words   |  4 PagesHIS 111- Antiquity to 1500 Film Analysis- Troy Troy is an adaption of the poem written by Homer, also known as the Iliad. The screenplay was written by David Benioff and stars Brad Pitt, Eric Bana, Orlando Bloom, Brian Cox, Diane Kruger, and Rose Byrne. It is a brilliant story of love and war produced in 2004. My reason for choosing this film is because of the controversy over what is myth and what is fact regarding the fall of Troy. I find the movie so majestic yet the timeframe of the IliadRead MoreTroy and the Trojan War1546 Words   |  6 Pagesï » ¿Please answer the following question, they are about Troy and the Trojan war. Please put a number in front of each answer. I am uploading a file for question number 7. 1. How does the Iliad compare with the Iliad in respect to (1) its view of the possibilities about human life and happiness (2) its concern with justice? As far as happiness goes, the implicit (or explicit) question posed through both books is what defines human happiness and to what lengths people will (or will not) go to achieveRead MoreThe Trojan War Between The Greeks And The People Of Troy1158 Words   |  5 PagesThe Trojan war raged on between the Greeks and the people of Troy. Both the Oresteia and the Aeneid begin just after the war had been won by the Greeks. The two stories have different perspectives on the destruction caused by the war, however they do not agree upon if the war and all that came with it was justified. The trouble began after the Trojan prince Paris abducted Helen, the wife of Menelaus of Sparta. When Menelaus demanded her return, the Trojans refused. Menelaus then persuaded his brotherRead MoreThe war between the Trojans and the Achaeans, which resulted in the Fall of Troy1084 Words   |  5 PagesA war is a behavior patterned of organized violent conflict, which the causes are extreme aggression, socie tal disruption and high mortality. It involves two or more groups which has found a conflict which may not be resolved, only through war. In all cases, there is always one participant or group which remains successful at the end. Leaders always enter a war with their nation even though they say their actions were defensive; however when viewed objectively, their actions may more closely be dueRead MoreThe Trojan Horse1296 Words   |  6 PagesThe Trojan Horse was the ultimate sneak attack, bringing a city that would withstood nine years of battle to its knees. â€Å"I want to find out whether there was any real history behind that myth and in particular whether there was any real history behind the Trojan Horse,† says Edith Hall. In the epic poem, the Greeks set out for Troy to rescue Queen Helen, whose face â€Å"launched a thousand ships. After Edith had done research in Heinrich Schliemann first archeology dig he came to the conclusion thatRead MoreThe Trojan War : A Ne w History By Barry Strauss936 Words   |  4 PagesHomer stated that the Trojan War was a conflict that was created from the abduction of the queen of Sparta, defying the peace treaty between the Greeks and the Trojans. The Greeks and the Trojans previously fought constantly and finally agreed to cease the violence between the nation’s strongest armies. Although the Greeks were defeated after attempting to invade Troy’s walls with footmen, they defeated Troy during the night with a trick. In the book The Trojan War: A New History by Barry StraussRead MoreTrojan War: Fact or Fiction?1298 Words   |  5 PagesThe war began with a grand wedding between Peleus, the son of Aeacus, and Thetis, the sea-goddess. Eris, the goddess of discord, was not invited to the wedding. Enraged at this, she stormed into the wedding and threw a golden apple of discord on a table. The apple had the inscription â€Å"For the fairest† a quarrel soon arose between three powerful god desses. The three goddesses; Hera, Aphrodite, and Athena all wanted the title of fairest. They wanted to Zeus to be the judge of this contest. NotRead MoreThe Trojan War : A New History With His Narrative1670 Words   |  7 PagesIntroduction: Barry Strauss highlights one of the greatest wars fought in all time in his book The Trojan War: A New History with his narrative skill and swiftness in interpreting a good antiquated tale of indignity and deception. The book re-studies Homer’s well-known work, the Iliad, along with the cycle of epic poems, examining evidence of the Bronze Age from the Mediterranean to the Near East. Homer’s description of the Trojan War truly did take place due to the archeological evidence found inRead More In Christa Wolfs Cassandra, the story of the fall of Troy is cleverly944 Words   |  4 Pagesfall of Troy is cleverly retold in a monologue that focuses on patriarchy and war. In Christa Wolfs Cassandra, the story of the fall of Troy is cleverly retold in a monologue that focuses on patriarchy and war. The novel tells the tale of the Trojan War through the eyes of Cassandra, who is the daughter of Priam and prisoner of Agamemnon. While reading the book, the reader must wonder what changes Troy is going through before and after the war. In the months leading up to the war, changesRead More Archaeology and the Trojan War Essay1705 Words   |  7 Pages Archaeology and the Trojan War â€Å"†¦ he [Heinrich Schliemann] found layers of ruins †¦ and two bore unmistakable signs of violent destruction. One of these layers, the seventh according to more recent excavators, was no doubt the city of Priam and Hector. The historicity of the Homeric tale had been demonstrated archaeologically.† - M.I. Finley, the World of Odysseus Introduction The Trojan War and its characters are detailed in the writings of Homer, Vergil, Dante and many others. It is a

Growth and Structure of Authorship and Co-Authorship - Free Samples

Question: Discuss about the Growth and Structure of Authorship and Co-Authorship. Answer: Introduction The report helps in analysis of the identification of a corporation named Wesfarmers that is based in Australia. Proper identification of the business unit has to be done as this will help in understanding the meaning of strategic business unit. The identification of the products and services has to be done as this will help in understanding the meaning of product and service lines. The identification of the business revenue centre has to be analysed that will help in identification of the largest revenues created by the Wesfarmers by the chosen retail stores. The main aim and purpose of the report is to understand and analyse the external and internal environment analysis of Wesfarmers. The different sources for gaining sustainable competitive advantage will be done as this will help in solving the different queries in an effective manner. The structure of the report will include the different kind of analysis relating to the business unit revenue, identification of the business unit as well. Proper external and internal analysis is required to be done as this will help in solving the different issues in an effectual manner. Proper recommendations have to be provided effectively as this will help in solving the different issues in an effectual manner. Wesfarmers is an Australian Conglomerate Company that is headquartered in Perth, Western Australia. Wesfarmers focuses more on different kind of services that include retail, coal mining and industrial safety products. It has been one of the largest firms in terms of revenues and it has overtaken Woolworths and BHP Billiton. There are more than 220,000 employees and the revenues of the company is more than A$65.98 billion (Wesfarmers.com.au, 2018). Definition of Corporation and linkage with Wesfarmers Corporation is defined as the legal entity that will be separate and distinct from the different employers of the company. The different corporations enjoy different kind of responsibilities and rights that the different individuals will possess in an effective manner. A corporation can have one shareholder or several shareholders that have huge influence on different kind of operations of the company. The product and service portfolios of the respective company are essential in Wesfarmers Retail Company as they comprise of different kind of products wherein Wesfarmers Company comprises of different categories of products that include different kind of product line and individuals product as well (Baker and Saren 2016). Product and Service Portfolio With the help of the BCG matrix, the classification of the product is done in the market that will help in analysing the market share of the product along with the growth. On the basis of the classification, the product manager of the organization will help in deciding the different level of investments that is required and the amount of returns that will be generated from the product as well (Serra and Kunc 2015). On the other hand, service portfolio is defined as the core repository for the different kind of information in the organization. Each of the services is listed with the help of current status along with history. The main descriptor of the service portfolio will be analysed in an effective manner as this will provide the different kind of product and service packages. The service portfolio of Wesfarmers is the different kind of services provided by the company that includes supermarket portfolio wherein the portfolio includes more than 19 shopping centres and it has helped them in dealing with different acquisitions. Business Unit Research The single strategic business unit within Wesfarmers is the retail store that is based in Australia. In the Wesfarmers retail store, the strategic business unit is defined as the profit centre that is required to be analysed that is a fully and proper functional unit that has the vision and own direction as well. The different analysis has helped in understanding the different strategic business units that operates in a separate manner. The SBU of Wesfarmers has a separate and discrete kind of marketing plan for the retail store. It can be seen that Wesfarmers is focusing on different kind of sectors wherein the mission and vision of the different sectors are different from one another. It can be seen that Wesfarmers has separate kind of mission and vision for their retail store that is based in Australia (Welford 2016). There are different kind of product and service lines of Wesfarmers wherein the retail store of Wesfarmers focuses on providing different kind of non-perishable products to their target customers. The product and service line of the respective supermarket that is Wesfarmers help in selling multiple product lines under the various kind of brands (Jarzabkowski and Kaplan 2015). It has been seen that Wesfarmers retail store is trying to offer the different products and services effectively with the existing product line. This is done by the Wesfarmers retail store as to provide the customers different kind of product from the brands that are familiar to the customers. On the other hand, service line is the grouping of different services and products that are related to one specific division of the business. In Wesfarmers, it can be seen that it has a retail store and there is another department that specialises in industrial energy and gases. Business Unit Revenue The revenue is the income that is gained by the business from the different normal kind of business activities. This kind of revenues are usually generated from the different kind of sale of goods as well as services to the target customers. The revenue of the company is often regarded as the different sales or turnover of the during a specific period of time. The largest revenue that is created for the corporation by the specific unit of Wesfarmers retail company can be shown as follows: Years Retail ($) Coles ($) 2017 8528 8646 2016 39242 39217 2015 25848 26841 2014 29850 29592 2013 26874 27856 From the above table, it can be analysed that the revenues have been generated from both Coles and Supermarkets. It has been analysed that revenues are essential part of the organization wherein proper analysis is required as to understand the different kind of advantages that has been provided by the company in a particular sector (Chang 2016). From the above table, it can be seen that the revenues that has been generated by Wesfarmers has been greater in the year 2016 and it was amounting to $39242 (Bromiley et al. 2015). From the analysis, it has been clearly stated that the number of customers were larger in nature and this has helped the retail store in gaining competitive advantage in the entire market. The different analysis has been done in Wesfarmers wherein it has been seen that retail market of Wesfarmers has plunged a huge amount of profit nearly about $2,672 and it has helped the retail store of Wesfarmers based in Australia. From the above diagram, it can be analysed that the profit after tax has been distributed wherein it has been seen that the dividends and NPAT of the company has been greater in the year 2017. With implementation of different technologies, it can be seen that this has helped the company in earning huge revenues in the market. Identification of PESTLE in Wesfarmers Retail Outlet The operating environment is defined as the external kind of environment wherein different kind of analysis is done in order to understand the different political, social, economic, technological, legal and environmental aspects of the external environment. The external analysis is required to be done by Wesfarmers for understanding the different issues faced by the company (Slack 2015). The different meaning of the terms of PESTLE analysis are as follows: The political factors help in determining the extent wherein the government may create influence the entire economy. The political factors include different tax policies and it will affect the environment (Helfat and Martin 2015) The economic factors help in determining the performance that will directly impact the company and this creates resonating long term effects (Koseoglu 2016) The different social factors help in scrutinizing the different social environment of market that includes buying trends of customers or higher demand of the different products (Grant 2016) The technological factors include the innovative technologies that will help in affecting the different operations of the company (Mastropieri and Scruggs 2017) The legal factors include the external and internal sides wherein it includes the different kind of strategies and legislations such as labour laws The environmental factors include the different kind of areas that are related to environment along with the geographical locations of the country (Lasserre 2017) PESTLE analysis of Wesfarmers is as follows: Political The trading hours are restrictive in nature There are different ad hoc regulations There is importance and stability of the Food and Staples retailing sector in the economy of the country (Gomes, Barnes and Mahmood 2016) The labelling of product and other requirements in Staples and Food retailing There are different benefits provided to the employees Legal kind of framework for the enforcement of contract in Wesfarmers Economic There is low growth for the entire industry Higher rate of wages in comparison to the entire global market It helps in increasing the strength of the New Zealand and Australian dollars (Carroll, Primo and Richter 2016) Social The average expectancy of life is gradually increasing There is huge increase in the participation of the women There is average qualification of education among the entire population that has been increased Technological There is increased online shopping through mobiles along with other net devices Usage of the technology to predict the different preferences of the customers along with reduction of the costs of business Technology enabled different kind of services that are valued added in nature Legal The sale of the insurance of Wesfarmers broking division in the year 2014 to Arthur J. Gallagher Company There is sale of underwriting division to insurance Australia group Environmental There has to be reduction of wastage to landfills by 6% The firms need to report their emissions under the reporting act of NGER act Source of sustainable competitive advantage There are four factors of the sustainable competitive advantage that are as follows: Valuable resources are one of the factors wherein it will allow the different organizations in improving their effectiveness and efficiency. However, it has been seen that demands and preferences of customers makes once valuable resources as the less valuable in nature. The valuable resources must be rare in nature as well The rare sources are the second factor wherein the resources are not possessed by other competing organizations as to sustain competitive advantage Imperfectly imitable resources are the third factor that are extremely costly and difficult to duplicate Non-substitutable resources are rare, valuable along with imperfectly imitable in nature and there are no such resources that will be replacing them or gain competitive advantage The source of sustainable competitive advantage for the selected business unit of Wesfarmers retail store is the environment, health and safety of the individuals working in the organization. According to the reports of Sustainability.wesfarmers.com.au, (2018), it has been seen that the customers and employees of the organization are the different sources of the gaining competitive advantage. Therefore, it can be recommended that Wesfarmers Company needs to focus on the different threats and weaknesses as this will help in providing more insight on the different issues faced by them. Strategic development is essential in nature for Wesfarmers as this will help them in providing sense of direction and this will help them in outlining the strategic planning in an effectual manner. Strategic direction will help the company in evaluating the business goals in an effective manner. References ABC News. 2018. Wesfarmers net profit plunges nearly 87pc on Target and Bunnings UK write-downs. [online] Available at: https://www.abc.net.au/news/2018-02-21/wesfarmers-profit-falls-87pc-on-target-bunnings-uk-write-downs/9469302 [Accessed 22 Mar. 2018]. Baker, M.J. and Saren, M. eds., 2016.Marketing theory: a student text. Sage. Bromiley, P., McShane, M., Nair, A. and Rustambekov, E., 2015. Enterprise risk management: Review, critique, and research directions.Long range planning,48(4), pp.265-276. Carroll, R.J., Primo, D.M. and Richter, B.K., 2016. Using item response theory to improve measurement in strategic management research: An application to corporate social responsibility. Strategic Management Journal, 37(1), pp.66-85. Chang, J.F., 2016.Business process management systems: strategy and implementation. CRC Press. Gomes, E., Barnes, B.R. and Mahmood, T., 2016. A 22-year review of strategic alliance research in the leading management journals. International business review, 25(1), pp.15-27. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Helfat, C.E. and Martin, J.A., 2015. Dynamic managerial capabilities: Review and assessment of managerial impact on strategic change.Journal of Management,41(5), pp.1281-1312. Jarzabkowski, P. and Kaplan, S., 2015. Strategy tools?in?use: A framework for understanding technologies of rationality in practice.Strategic Management Journal,36(4), pp.537-558. Koseoglu, M. A. 2016. Growth and structure of authorship and co-authorship network in the strategic management realm: Evidence from the Strategic Management Journal. BRQ Business Research Quarterly, 19(3), 153-170. Lasserre, P., 2017.Global strategic management. Palgrave. Mastropieri, M.A. and Scruggs, T.E., 2017.The inclusive classroom: Strategies for effective differentiated instruction. Pearson. Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project success and on the execution of business strategies.International Journal of Project Management,33(1), pp.53-66. Slack, N., 2015.Operations strategy. John Wiley Sons, Ltd. Sustainability.wesfarmers.com.au. 2018. [online] Available at: https://sustainability.wesfarmers.com.au/media/2222/2017-wesfarmers-sustainability-full-report.pdf [Accessed 22 Mar. 2018]. (Sustainability.wesfarmers.com.au, 2018) Welford, R., 2016.Corporate environmental management 1: Systems and strategies. Routledge. Wesfarmers.com.au. 2018. Home. [online] Available at: https://www.wesfarmers.com.au/ [Accessed 22 Mar. 2018].